Yesterday while going on a pleasant stroll through the downtown area of Gloucester, I noticed the sound of a low-flying aircraft. I looked up and noticed a plane, and towing behind-it was one of those large advertisements; those big posters that usually read some corny car-insurance or airline slogan.
"Geico - 15 minutes could save you 15% on car insurance."
"United Airlines - It's time to fly!"
But in big bolded red font this sign read, "DON'T DO IT!" and it showed a contact number. This was a suicide-hotline advertisement, a PSA of sorts for suicide prevention.
Here I am thrift-shopping downtown, looking for a cheap camera like some dainty prick and I look up at a giant sign telling me not to kill myself.
'STOP! DON'T F--KING DO IT!'
Then, after me and the rest of the onlookers read the sign we proceeded about our business, continuing our important role as consumers.
Isn't that a tell-tale sign of a huge problem? We're casually flying-over giant reminders to not kill ourselves.
Here you are flipping through the television, tuning into The Tonight Show when the commercial break is interrupted by some morbid piano and a voice telling you that suicide is not the answer. The room quiets for a few moments until the television changes to a commercial for Crest Toothpaste and eventually everyone is giggling and smiling because Jimmy Fallon is back on and lip syncing some Ariana Grande song.
Wait, what the f--k? Did the television just remind me to not kill myself? Am I expected to ask that question?
"IN CASE YOUR THINKING ABOUT IT, JUST CALL THIS NUMBER!"
"Thinking about what?"
"Suicide? Why are you asking me that?"
There is something fundamentally wrong with this situation.