You aren't able to fully comprehend the hysteria of Pokemon Go until your take a late night drive around town.
Not just children or teenagers, but grown adults - blindly walking the streets glued to their smartphones, occasionally lifting their heads to aim their phone cameras at nothing.
Not a couple. Not a group. Entire crowds of people.
The Gloucester boulevard was littered with hordes of people hanging out, shooting the shit, and catching monsters.
I knew the game was a big deal, I've read the news headlines and looked at the figures; but now I really understand, and I have to say - It looks absolutely ridiculous.